I found trouble a few years ago when I started telling creatives that they didn’t need a self-hosted WordPress blog. How dare I throw blogging under the bus? After all, I’ve been avid since before there even was such a thing as WordPress, and if anyone should be a fan, it should be me.
That’s how they get you; make big promises and lead you to believe you can build a blog, launch it, and have money flowing into your bank account immediately, from day one, while you spend your time sipping a fruity drink on a beach in Bali.
People are getting tired of the marathon we are forcing them to endure because Google told them that your page had the information they were looking for. Landing on your post, there are so many garish ads — they can’t even read what they came for in the first place. Somehow through this usability nightmare, they read vague platitudes and warmed-over common knowledge.
Blogging is the real deal and one of the most rewarding ways to make a lot of money online. But it’s not passive, as much as people want to convince you that it is. You are a writer, digital marketing professional, graphic designer, social media manager, web developer, and business owner all in one.