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How can we even begin to tell you to double down on blogging when there is a pandemic going on and people are dying? By far, the worst effects are the human ones. You simply cannot compare any financial loss to the toll that COVID-19 made on the health of humankind.
Any deaths are too many.
But, you also shouldn’t discount the effect on the livelihoods of people around the world. It’s projected that before we see any light at the end of the tunnel, COVID-19 will cost the global economy $2.7 trillion. Many are saying the pandemic will cause a global recession.
And, like many industries around the world, online publishing has taken a huge hit. Bloggers all over are reeling from the massive drop in organic traffic to their blogs, especially in the travel niche.
Funny enough that I decided to start a travel blog right before this virus exploded into what it is today. The Coronavirus was in the news, but most of us never thought it would be a threat to our way of life. I’d decided I was going to travel more and set out to document everything.
Now I don’t know if I’ll ever get to travel again.
But, even though things are looking grim, I am not ready to throw in the towel. Even though many of us who blog are scrambling to make a living, it’s not time to put on a tie and start working for The Man again.
I never got into blogging thinking about making a quick buck– I knew I had to be in it for the long haul.
Even the master of marketing, Neil Patel, says right now is not the time to be looking to stuff your pockets with ill-gotten, short term Coronavirus riches, ”you are better off spending your time on anything that is long term.”
Blogging is just that—a long term activity that will make money if you stick with it through the ups and downs. Right now is a huge down, but even niches like travel will bounce back in ways we never thought of before.
What You Should Be Doing Right Now (According to Neil Patel and Me)
I know a lot of you are thinking about quitting. After seeing the drop in reads on Medium and the sharp decline in traffic to my blogs, I wanted to throw in the towel as well.
But I started thinking about the writing and business journey I’ve been on, and the only thing I can ever be sure about is that everything will change. I know from experience that when things are looking bleak, a windfall is right around the corner.
Do you know what the best advice I can give you right now as everything we have built is falling around us, and all we want to do is curl up in a ball and despair?
Double down. Whatever you have been doing to get where you are, double it.
Have you been publishing blog posts or stories on Medium a few times a week? Double it. Publish every damn day!
Have you committed to uploading one vlog a week for the next year? Double it. Whatever you are doing, do it more!
Don’t just take it from me either, here is what Neil had to say to marketers in his article, “What The Coronavirus (COVID-19) Means For Marketers:”
“But what I’ve learned from going through two crashes (the dotcom crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.”
Everyone else is going to cut their losses and go with the safe thing. Guess what that means? Less competition!
While everyone else is running for the exits, guess what it is we want you to do?
Commit to doing more than you have been doing. Is that realistic? Damn right it is!
Look at me: even though the first few weeks of the lockdown here in the Philippines were spent trying to get used to the new reality, with more responsibilities, and yes, more stress, I have committed to double what I was doing before.
- I am going to publish every day on Medium and my personal blog, and on my travel blog, Frightened Traveler. I will also be publishing on my Substack newsletter, Beautifully Broken, and creating connections with my subscribers.
- I am going to design and build a 7-day blogging course, which I will be giving away for free on JasonJamesWeiland.com.
- I am going to spend more time marketing on social media, especially Pinterest and Twitter, to make up for the drop in traffic from Google.
- I am going to spend less time building a brand, and more time connecting with people.
I am doubling down on everything I have been doing to get me where I am right now.
What Can You Do?
Can you take this advice and double down while everyone is telling you the opposite?
Can you do what Warren Buffet says to do in situations like this:
“Be greedy when others are fearful.”
Embrace the reality that everything changes for the good and the bad. Right now, the future of blogging looks dim, and your inner warning bells are going off– but you have to ignore the little voice in your head and the overthinking and go forward on your blogging journey.
No matter what you are doing—blogging, marketing, branding, connecting, producing, and creating—do more now than you have ever done before.
Your version of success will come to fruition if you aren’t timid and do whatever you must do to pull your blog and your business from the mud and put it on profitable ground again. An economic downturn or a recession won’t last forever, and neither will the pandemic.
Do what you have to do to ensure your blog is around when things get better.
Double down! Do it now!